You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Hubert Jaoui.
ANA has found 1 results for you, in 158 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The stimulation of the right side of the brain in market and brand image research

This text is based on the double brain theory and its importance in the research about brand image. After having developed the role of the image in marketing and communication, several techniques are revealed. The accent is put on the exploitation of...

Catalogue: ESOMAR Congress 1987
Author: Hubert Jaoui
September 1, 1987
×

Citation

Jaoui, H. (1987a, September 01). The stimulation of the right side of the brain in market and brand image research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-stimulation-of-the-right-side-of-the-brain-in-market-and-brand-image-research